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 S.C Price & Sons is owned by Sheila Barnett, her daughters, Wendy and Deborah, and Deborah’s husband, Peter.
The business has been run in Ludlow by the family since 1940, when it was bought from Mr Davies & Mr Brown, by Sidney Price. He ran the bakery and shops with his wife, with the help of several of his 12 children! All this while finding time to serve three terms as Ludlow’s mayor.
Sid passed away in 1977 and the business passed on to his sons, Gerald and Trevor, and daughter, Sheila. All this time, the bread was baked in a traditional brick oven at the bake house, across the other side of Castle Square, in Quality Square. As the ovens were unloaded, eager customers would look out for the bread being brought across the square to the shop. Deliveries were made around the town and surrounding countryside by horse & cart, then later by a fleet of vans.
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 In 1990, Deborah and Peter moved back to Ludlow from successful management careers in London restaurants. After setting up the take-away sandwich and filled rolls section of the shop, Peter began work in the bakery to learn from the older hands, and Deborah shared the running of the shop with her mother.
In 2004, Wendy also became a partner in the business. We have also moved our bakery to a custom-built building directly behind the shop, in the old garden, with modern fuel-efficient electric ovens. And so our 68 year presence on Ludlow’s Castle Square continues, with generations of the town’s families enjoying the pleasure of a Price’s loaf .
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