Welcome to Price's

We are an award-winning family bakery in Ludlow with a long tradition of producing traditional English and Continental breads, cakes and pastries.

One of Rick Stein's 'Food Heroes', Price's is a craft baker. This means we use few automated processes, relying instead on traditional methods of hand-moulding each individual loaf.

Our bread is handmade, the old-fashioned way - with a long fermentation process, quality flour, and no flour improvers or artificial enhancers. We use Shipton Mill flour from Tetbury in Gloucestershire.

We are driven by quality, and aim to source the best ingredients for the products we make.

We love innovating. As our baker Peter Cook says, "We reserve the right to come up with something new at a moment's notice."

Visit our shop on Ludlow’s main square, and you are sure to find new and interesting new breads and seasonal specials. Price’s is always happy to bake to order and can help you cater for events and parties.

S C Price & Sons |